The capital of a successful business enterprise is generally composed of working capital, fixed assets and intellectual capital. Working capital and fixed assets are commodity type assets that all businesses possess and exploit. However, an enterprise that possesses and exploits only these assets will enjoy limited success and modest earnings because of the competitive nature of business and because other businesses have access to the same asset categories.
A business that sets its sights on a generation of superior earnings must have something else - something that sets it apart from other businesses; an asset referred to as intellectual capital.
The intellectual capital of a business includes its intellectual property, such as its trade-marks.
Protecting your trade-mark is particularly valuable and in fact essential when a business intends embarking on commercial transactions involving mergers, acquisitions, joint ventures, privatisation, stock exchange listing, financing, valuation of assets and in anticipation of capital gains tax.
Whether you are a start-up entrepreneur, joint partnership or corporate entity, you should at the outset be protecting the value of your corporate identity, products and services.